1/11/2019 11:02:00 AM Chamber director ready with new ideas
The new executive director of the Robinson Chamber of Commerce is starting off the New Year with a new look and new ideas.
Lisa Schaefer was recently hired to replace Mary Kindt, who retired last month after serving the chamber and community since 2002.
Schaefer comes to Crawford County from Newburgh, Ind., near Evansville, were she worked at development, event promotion and sales promotion, graphic design and promotion of profit and not for profit entities. She has degrees from Southern Indiana University in both communications and art design.
"Mary did a great job," said Schaefer. "I would like to increase membership, and see members taking advantage of their member benefits."
Schaefer explained how the growing trends of shopping small, shopping local and cross marketing can be enhanced through chamber membership and coordination. "An example would be cell phone service discounts for chamber members," said Schaefer. "Members support a local business and receive a discount on a service they purchase."
She also wants to promote more business to business relations. She has already started an electronic news letter which goes out to around 250 email addresses.
Schaefer said she would like to increase and enhance chamber sponsored events, and perhaps co-sponsor events with other organizations or businesses to better cross market businesses.
"It is like a buoy, one can be pulled down, but a bunch can shoot right to the top," said Schaefer. "From my first visit here I could see the potential for growth, especially in the retail sector."
Schaefer said she also plans to increase the chamber's digital footprint through social media. She recently purchased a home in Robinson with her partner, Lincoln Trail College Women's Basketball Coach Scott Sparks, and plans to move her two sons to the area after the school year.
Schaefer said so far people in the community have been friendly, welcoming and engaging.
"My priority for the chamber is to get a lot of things done to move the community forward," said Schaefer.