Developing a social media strategy can feel like a daunting task for nonprofit leaders and volunteers. Without having the same budget and graphic designers of larger nonprofit organizations or corporations, it can be difficult to stand out.
Southeastern Illinois Community Foundation (which includes Crawford County) and Forefront are partnering to bring a two-part training event to the area to help nonprofit staff learn best practices for social media and develop a clear strategy to promote their organization's mission.
In Social Media 101, attendees will learn about the top four social media platforms: Facebook, Twitter, Instagram, and LinkedIn. Instruction will be given on how to choose the right social media platforms, identify objectives, audience and voice, and will develop a social media calendar and strategy.
The class is Tuesday, May 15, from 10 a.m. to noon at Roy Schmidt Honda (1705 W. Fayette, Effingham). The cost is $15 for Forefront members ($25 for non-members). To register, visit https://www.enrichingourcommunity.org/Events/social-media-101_5-15-2018.
Social Media 201 will teach more advanced techniques to help organizations tell stories, engage volunteers and increase donations. Attendees will learn how to create engaging posts, becoming familiar with Facebook Insights, learn how to use social media advertising, and learn what helpful social media applications are available.
The class is Wednesday, June 20, from 10 a.m. to noon at Dieterich Bank Corporate Center (300 Sur Woods Drive, Effingham). The cost of this event is $15 for Forefront members ($25 for non-members). To register, visit www.enrichingourcommunity.org/Events/social-media-201_6-20-2018).
Southeastern Illinois Community Foundation is a 501(c)(3) nonprofit organization that manages more than 130 funds that serve the immediate and long-term needs of communities in southeastern Illinois, including Crawford County. For more information, contact Joedy Hightower, President/CEO, at 217.342.4988 or visit www.enrichingourcommunity.org.